Effective Date: July 25, 2026

At Roberts Insurance LLC (the “agency”), we are committed to protecting your nonpublic personal information (NPI). This Privacy Policy explains how we collect, use, secure, and share information gathered through our website, Elementor web forms, the EZLynx Consumer Portal, email communications, and text messaging services. We operate in compliance with the Federal Gramm-Leach-Bliley Act (GLBA) and the state insurance regulations of Alabama, Florida, and Mississippi.

  1. Information We Collect

To provide accurate insurance quotes, issue policies, and service your accounts across Auto, Home, Commercial, and Life/Health insurance lines, we collect the following types of information:

  • Personal Identifiers: Name, vehicle garaging address, mailing address, email address, phone numbers, occupation, driver’s license number, and date of birth. We may also collect the following identifiers: social security number,
  • Underwriting and Risk Data: Vehicle identification numbers (VINs), driving histories, USDOT number, property descriptions, prior insurance information, business operations data, and health-related disclosures necessary for life or health insurance evaluations.
  • Consumer Reports: Claims histories (CLUE reports), motor vehicle records (MVRs), and credit-based insurance scores obtained from third-party consumer reporting bureaus.
  1. How We Use Your Information

We utilize your data strictly for legitimate insurance agency business operations:

  • Processing and submitting applications to our appointed insurance carriers and wholesalers both directly and via EZLynx.
  • Servicing active policies, managing renewals, and processing claims.
  • Communicating with you regarding quote requests, policy status, and account updates via email and text messaging, delivered either manually or automatically.
  1. Information Sharing and Disclosure

We do not sell, rent, or lease your personal information to third-party marketing companies or lead brokers. Your data is shared with:

  • Insurance Carriers, Managing General Agents and Wholesalers: Appointed insurance companies required to evaluate risk, generate premium quotes, and bind coverage.
  • Service Providers: Secure technology vendors, including EZLynx and communication platforms, that assist us in operating our website and sending authorized automated messages.
  • Legal Authorities: Government regulators or law enforcement when required by law or to protect against fraud.
  1. Mandatory SMS/Text Messaging Disclosures

In compliance with A2P 10DLC telecommunication rules and state laws (including the Florida Telephone Solicitation Act):

  • Consent and Sharing Protection: Consent collected for SMS/text messaging purposes will not be shared with third parties, external affiliates, or joint marketing partners for marketing or promotional purposes.
  • Automated Quote Follow-ups: By providing your mobile number and explicitly checking our opt-in consent box on our quote forms, you authorize our agency to send automated text messages to follow up on your insurance inquiries. Message and data rates may apply.
  • Opt-Out Mechanisms: You can cancel marketing text communications. Simply reply STOP to any text message you receive from us.
  1. Email Marketing and Newsletters

By requesting a quote or opting into our digital newsletter, we may send you automated emails regarding coverage updates, safety tips, and other relevant agency and policy information. You may opt out of these updates at any time by clicking the “Unsubscribe” link located at the bottom of any email.

  1. Data Security and Technology

We implement robust administrative, technical, and physical safeguards to protect your NPI. When you submit information through our forms, data is encrypted in transit and securely transmitted to our agency management system(s). We do not store or retain highly sensitive underwriting data on local website servers.

  1. State-Specific Rights
  • Florida Residents: If you qualify under the threshold of the Florida Digital Bill of Rights (FDBR) or applicable state consumer laws, you maintain specific rights regarding the verification, correction, or deletion of your personal data, subject to exemptions for data strictly regulated by the GLBA, federal and state insurance statutes and rules.
  • Alabama and Mississippi Residents: Data processing conforms to the standards enforced by the Alabama Department of Insurance and the Mississippi Insurance Department regarding consumer financial and health privacy protections as well as federal and state insurance statutes and rules.
  1. Changes to This Privacy Policy

We reserve the right to modify this policy at any time. Any changes will be posted on this page with an updated effective date.

  1. Contact Us

If you have any questions about this Privacy Policy or wish to review your data permissions, please contact our agency directly using the phone number or email address listed on our website contact page.